Creative, multilingual international publishing professional with 17 years experience in the scientific, technical, and medical (STM) publishing industry, including content acquisitions and author relations; marketing management; global campaign strategy and execution; people management; trade event organization. Extensive knowledge of academic and research organizations and the STM publishing market with expertise in the Asia-Pacific region.

​

Experience:

​

Editorial Director, Business/Economics, Political Science, Law, and Statistics, Singapore
April 2018 - Present
Lead team of acquisitions and commissioning editors based in China, Japan, Singapore, and Australia, representing both the Palgrave Macmillan andSpringer publishing imprints in the fields of business/management, economics and finance, political science, law, and statistics. Cultivate and develop books and journals acquisitions throughout Northeast and Southeast Asia, as well as Oceania. Cooperate closely as a management team member with colleagues across the global publishing unit responsible for the disciplines of business/management, economics and finance, political science, law, and statistics. Report to the Vice President of the global publishing unit.

​

Executive Editor, Business/Economics, Political Science, Statistics, Law, Singapore
October 2015 - March 2018
Execute content acquisitions (books and journals) for the Palgrave MacMillan and Springer brands in the fields of business/economics, political science, statistics, and law across Asia-Pacific and Oceania. Devise commissioning strategies and practices for both imprints. Work closely with global colleagues as a member of the business/economics and political sciences management team. Manage a team of publishing editors based in the region.

​

Editor, Business/Economics and Statistics, Singapore
October 2013 - September 2015
Responsible for content acquisitions and author relations throughout Asia-Pacific, not including Mainland China and Japan. Target specialists at prestigious universities working in all sub-disciplines of business/management, economics, and statistics to increase the pool of authors from the region and size, scope, and quality of international (e)book and journal portfolio. Participate in specialized conferences to meet existing and new authors. Further, develop the Springer brand throughout the region and build lasting relationships with authors.

​

Senior Marketing Manager, Exhibits Strategy
March 2013 - September 2013 
Spearheaded global project to optimize commercial ROI, brand recognition, and overall cost-effectiveness of all Springer exhibits. Worked closely with internal stakeholders from publishing, sales, and marketing to establish new exhibits concepts for implementation. Developed relationships with various exhibits contractors and logistics organizations.

Senior Marketing Manager, Asian Marketing Development

July 2011 - March 2013
Recruited input marketing human resources throughout the Asia-Pacific region. Spearheaded efforts to apply best practices of global marketing strategies and tactics within Asian markets, while simultaneously developing significant knowledge of local business cultures throughout the Asia-Pacific region. Managed staff based in Beijing, Hong Kong, New Delhi, and Tokyo.

​

Senior Manager - Faculty & German Marketing
July 2010 - December 2011 
Developed integrated marketing strategy and tactics for German language books and electronic products produced by Springer and SpektrumAkademischer Verlag. Set marketing strategy for global promotion and communication targeting academic instructors for new English-language textbooks published across all scientific areas. Managed team of seven people.

​

Senior Global Marketing Manager

Mathematics, Computer Science, Business / Economics, Statistics, Law
September 2007 - July 2010
Established marketing strategy for content portfolios of the international, English-language programs in Mathematics, Computer Science, Business/Economics, Statistics, and Law. Managed team of eight product managers in the US and Germany.

Global Marketing Manager - Clinical Medicine
December 2004 - December 2007 
Developed marketing strategy for international, English-language ClinicalMedicine content portfolio. Managed team of five product managers based in the US and Germany.

Swets Information Services, Publisher Marketing Manager
2001 - 2004 
Responsible for promoting and selling marketing products and services to STM publishers.

​

​